You're confusing two very different systems:
A Go 930 'Live' device has an inbuilt SIM card wheras a standard Go 930 doesn't. If you have a 'Live' device, you can pay a subscription to TomTom who will send traffic updates to the device via text message. If you have a non-live model, this is obviously not possible.
The RDS-TMC system is a free (usually) radio broadcast service that send traffic updates to the device via a seperate aerial which is built into the USB charging cable. No subscription/activation is required and will work on the official navcore 9.541 which your device should be updated to. Notice the traffic bar on the right hand side of the following image:
You can read more on RDS-TMC
here